I'm From Ohio. This Is Not OK.
3. Learn From History or doom consumers to relive it, as Urban Outfitters continues to do. The January 2010 "Obama/Black" T-shirt color option comes to mind.
4. Hire a Diverse Workforce. You can't repeatedly claim ignorance and do nothing to stop it from happening again. Urban Outfitters has been making the same mistakes since 2003. You know what might stop it from happening again? Someone in the office saying, "That's offensive to me. Here's why … " If you already have a diverse workforce yet you persist in putting out offensive products and claiming ignorance, maybe you're not listening to your staffers.
What do you think?
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