I'm From Ohio. This Is Not OK.
@Zara's Aug. 27 tweet didn't even acknowledge the blue stripes on the shirt that were reminiscent of concentration camp prisoner uniforms. "@n_rothschild We honestly apologize, it was inspired by the sheriff's stars from the Classic Western films and is no longer in our stores."
So for future creative efforts, brands like Urban Outfitters and Zara may want to remember:
- SeaWorld's stock plummeted 33 percent after "Blackfish";
- Target Corp.'s shares fell 8 percent in the second half of 2013 after a massive data breach; and
- GM shares dropped 16 percent in 2014 following vehicle recalls.
Urban Outfitters shares were down 1 percent as of presstime on Monday. (A Time article looks at Urban as a serial offender, though, and says being controversial is good for the bottom line, citing the clothier's $811 million in sales during Q2 2014. The figures include sales from all of its brands—Anthropologie, Bhldn, Free People, Terrain and Urban Outfitters.)
2. There's a Difference Between Tasteless and Offensive. Taking pictures of ugly food is tasteless. Offensive is just one adjective viewers of the news-breaking BuzzFeed article used to describe the Kent State sweatshirt.
Here's what Kent State thought of Urban Outfitter's choice: "May 4, 1970, was a watershed moment for the country and especially the Kent State family. We lost four students that day while nine others were wounded and countless others were changed forever. We take great offense to a company using our pain for their publicity and profit. This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today. We invite the leaders of this company, as well as anyone who invested in this item, to tour our May 4 Visitors Center, which opened two years ago, to gain perspective on what happened 44 years ago and apply its meaning to the future."