Oakland Raiders’ Andy Rentmeester on Widgets
Now to do more, what we should do in 2008 is utilize some of our brick-and-mortar stores. We have 15 stores that are all Raiders merchandise; they’re called The Raider Image. So, we’d like to do some offline marketing there, as well as at our games. Ten Sundays out of the year we get 60,000 people in our stadium, and we didn’t really do anything with that [in 2007]. So, those are two offline initiatives which we think we can utilize more this season.