Nuts & Bolts: Eye on Privacy

Remember, while the paparazzi glow on consumer notice may ebb and flow a bit over time, the reality is that consumer notices are the keys to unlocking and maximizing the responsible use of one of your organization’s most valuable assets: your customer data. Do not underestimate notices’ strategic value to your company, your brand, your customers and your ability to do business without government regulation.

Lou Mastria, CIPP, is chief privacy officer and vice president of public affairs at NextAction Corp., a Westminster, Colo.–based provider of cooperative data solutions for multichannel retailers. He can be reached at (908) 363-0983, or by e-mail at lou.mastria@nextaction.net.