(Not So) Secret Marketing Identities
While working on "Your Marketing Superheroes," we asked noted pop culture expert Rick Marshall what brand values he sees in the heroes on Marvel’s biggest blockbuster team, “The Avengers.” Marshall has worked with MTV, Wizard (“The Comic Magazine”), and is currently a contributing editor for Digital Trends and a columnist for Movies.com and Fandango, where he writes the weekly “Geek Beat” column. So he’s got more than just a pulse on what the fans expect out of their heroes.
“Thor is equal parts powerful and playful — combining high levels of both form and function. Being associated with Thor infers that a product can hold its own with the best but still be the life of the party.”
“Black Widow looks good while getting the job done. She represents a high level of efficiency without sacrificing aesthetics, and a product associated with her is the perfect balance of form and function.”
“Hawkeye is all about precision. A campaign associated with Hawkeye has carefully considered every detail and accounted for every variable on its way to the target, and always hits what it aims for. Hawkeye represents the power of focusing on a goal.”