4 Tips for Getting Your Email Opt-In Workflow Right
The process of acquiring opted-in subscribers to your email marketing program has its peaks and valleys. For example, interstitials are great, but just having one on your homepage isn't a be-all-end-all solution.
A great new infographic from EmailMonks has a whole slew of tips and tricks to help improve your email acquisition efforts. Get started with these four tips on what not to do, then head over and check out the rest of the tips. With 10 examples, seven no-no's and 10 best practices, there's something for every email marketer trying to get a bigger slice of the opt-in pie.
1. Too many mandatory fields: Nothing is going to drive people away like having to fill out 17 different fields to get on a list. Nobody has time for that! Keep it simple up front, then nurture later on to get everything else you need.
2. Animation overdose: Boom! Pow! Wam! While having your interstitial slide in or animate in some way might seem like a great attention-grabbing idea, it's not! It's obnoxious, and taxing on the viewer's attention span and willingness to engage with your content.
3. Mobile-friendly: Browsing on a mobile device is already difficult enough in many circumstances. Don't make it harder by having your interstitial obscure the entire screen or, even worse not be mobile-friendly in the first place.
4. Close easily: Give your prospects the ease of mind that if they decide not to go through with it, they can!