Strategy Session: 7 Ways to Win at Sweepstakes
They are a great way to control your fulfillment costs. No matter how many people respond, your costs are about the same. If you are giving away the latest Apple laptop, and 50 people enter, you are giving away an Apple laptop.
If 5,000 people enter, you are still just giving away an Apple laptop.
On the other hand, if you are offering a premium, your costs can go up quite dramatically, if responses go up. That may be fine with you-but it's worth considering. I hope this article has been helpful to you, but I really have to get back to my email. I have a really good feeling about my chances.
Alan Rosenspan is president of Alan Rosenspan & Associates, a direct marketing consulting and creative firm. For additional articles and a free newsletter, please visit www.alanrosenspan.com.