Strategy Session: 7 Ways to Win at Sweepstakes
If we sent you to snorkel in the Great Barrier Reef in Australia, and you were stung by a sea wasp (the deadliest jellyfish in the world), we may be legally responsible.
3. The prize had to combine both fantasy and reality. This was an important point. If you won $10,000 in a sweepstakes, what would you do with it?
You would probably love to take a fabulous vacation, or redo your entire wardrobe, or buy a state-of-the-art 72-inch TV with DVR and a home-theater sound system.
But you'd probably end up doing the responsible, boring and grown-up thing—and pay off your credit cards, your mortgage or replace an old appliance.
However, "Announcing the $10,000 Pay Your Bills Sweepstakes" probably won't get a lot of response.
4. Finally, we had to come up with a new sweepstakes, with a fresh approach and fresh prizes, month after month.
How Would You Solve It?
Our solution was simple—but very effective. Every month, I came up with a new fantasy theme.
For example, my favorite one was "The $10,000 Great Adventures Sweepstakes." I sold the fantasy of the sweeps (which is very important), including the most exciting stock art I could find and copy that read something like this:
There are only a few Great Adventures left in today's civilized world. And now you can choose any one of them.
You can snorkel at the Great Barrier Reef, and watch exotic fish of incredible colors and sizes swim right next to you.
You can travel to the Galapagos Islands—and experience amazing animal life including giant tortoises, swarms of iguanas, and sea lions and their babies.
You can spend a week on Broadway in New York City, enjoy the best seats at all the latest shows, stay in a magnificent hotel and dine in fabulous restaurants every night.