Northern Tool’s Email Makes a Top 10 List
To drive traffic to your website, you can always brag about the products customers love best, like this email does.
Mailer Name: Northern Tool + Equipment
Date Emailed: July 18, 2016
The family owned-and-operated company sells a wide variety of power and hand tools and accessories across several channels. This email showcases its “Top 10” products and puts them on sale. For anyone wondering what criteria determines the “Top 10,” the preheader explains. “Shop Top Rated Products On Sale,” it reads.
Below the large headline at the top of the HTML, each product listing includes a large image and name. Customer ratings of up to five stars appear for each item. The number in parentheses that follows the last star is the total number of reviews from the company website.
And, both the regular and sale price are displayed. In addition, a dollar amount in reversed-out white on red type represents the dollar amount savings. Each clicks through to the product’s page on the website for additional details and to buy.
To trigger orders, think about ways to use customer reviews and ratings that provide social proof.