Do Clownish Ads Work?
“But the MBTA is not laughing,” Levenson wrote in The Globe. “Neither are the hundreds of employees who work on the Green line. This week, after the trolley conductors union complained to T management, the agency’s top brass ordered the immediate removal of the ‘this conductor’ ads, deeming them in poor taste.”
Why Clowns Can’t Sell
Advertising is tough. Some copywriters spend days on a single headline, let alone body copy. Those not willing to put the time and effort into making a product or service come alive in the mind of the reader or viewer, who instead grasp at whatever unrelated bit of cleverness is ratlting around their numb skulls at the time, are taking the easy way out.
Legal Sea Foods—and indeed, all of us in the advertising community—deserves better.