'News,' 'Party' Most Popular Words Used in E-mail Subject Lines
Rounding out the 10 most popular terms in subject lines are, according to the report:
- holiday; and
The ninth biannual report includes performance data from more than 300 million e-mails in 21 different industries between July 2008 and December 2008.
Other findings from the report include the following:
- 32.6 percent of all e-mail opens occurred within the first two hours, compared to 29.6 percent six months prior;
- click rates held steady, rising by 0.08 percent in the second half of 2008;
- more e-mails are reaching recipients' inboxes; and
- religious/spiritual e-mails have the highest open and click rates compared to other industries.