New Arrival: Strands
Company: Strands, a developer of social recommendation technologies
Product/Service: Strands Social Recommender, a plug-and-play recommendation engine
What it does: According to Strands, the Strands Social Recommender offers site visitors personalized recommendations of new products and content that they might like, in real time. It delivers relevant product suggestions to first-time users, as well as filtered, personalized results over time to returning customers. These personalized recommendations are based on an individual’s “taste” profile but don’t involve asking the user to rate content or build a profile on each site. No personal data is ever exchanged, and each user’s interaction remains anonymous and secure.