New Arrival: Lyris
Company: Lyris, an Internet marketing services provider
Product/Service: The latest version of Lyris HQ, an on-demand, online marketing suite targeted toward small- to medium-sized marketing teams
What it does: According to Lyris, the new release of Lyris HQ -- which manages e-mail, pay-per-click, Web content and analytics campaigns -- offers an enhanced user interface and team collaboration tools. Additionally, Lyris announced the launch of Lyris HQ for Agencies, an online marketing platform geared to the needs of advertising and marketing firms serving multiple clients.