New Tool Allows Marketers to Snooze Rather Than Lose
Company: Silverpop, a marketing technology provider
Product/Service: Snooze, a solution that allows recipients to temporarily pause receipt of communications from a company for a specified period of time
What it Does: By adding the Snooze button to their forms, marketers give recipients an easy way to declare their desire to put the program on hold rather than unsubscribing. If recipients elect this option rather than opting out, they can choose to stop receiving the company’s email communications for a predetermined period of time or can even specify the exact date they want to start receiving messages again. These recipients remain opted in and resume their place in any active campaigns at the end of the snooze period.