Nuts & Bolts - Tech Talk: Search Engine Optimization, Lead Management and Data Integration
Search Engine Optimization
Optimizing your online content takes time, and marketers typically don't have all the time in the world to fiddle with keywords and page titles. Enter San Mateo, Calif.-based BrightEdge and its SEO Platform, a SaaS solution.
The solution is designed to increase revenue from organic search in a measurable way and helps marketers prioritize their SEO projects, as well as identify other opportunities to increase traffic and sales. Features include: Closed Loop Analytics, which target SEO changes that will boost revenue; Competitive "Keyword Map," which helps marketers determine the best keywords to use to increase traffic by identifying competitors' strengths and weaknesses; and SEO Intelligence for the Enterprise, which provides actionable SEO recommendations across the company.
To really close the loop between sales and marketing, prospect and customer input is key, claims NitroMojo of Indianapolis. To answer this sales and marketing need, the company has launched a lead management SaaS platform with the same name, which will deliver the typical functionality of lead capture, scoring, routing and filtering; contact management; reporting; and dashboards.
On top of these features, the NitroMojo platform also offers an automatic Voice of Customer (VOC) functionality, which allows marketers to follow up with customers in the database and have the feedback delivered to the appropriate people within their organizations.
Dallas-based Epsilon recently announced the upgrade of its Agility data integration solution. The data solution, which provides marketers with knowledge of the customer at every touchpoint, will include new features such as real-time name and address pulling and verification; increased ability to manage global data; Canada NCOA (national change of address); and enhanced hygiene capabilities.