Nevermore will you have to fiddle with manual retweeting, again—or at least that's the idea behind the new "quote tweet" functionality introduced by Twitter last week.
The feature allows users to share a tweet that they find interesting to their followers, while also adding a comment or reason why. It solves the problem of just blasting your followers with a retweet that has little context. Being able to control the context and message of a tweet is powerful, and definitely of more use than the old, "blind" retweet option. You can see a .gif of it in action, here.
Another potential advantage of the feature is that it can be used to create a stronger sense of community around your brand or company. By quote-tweeting relevant information or articles from your authors, contributors and fans, you're drawing them into the public image that you create for your brand, strengthening the authenticity of your message. Check out the image in the media player for how we've used it for Target Marketing—quoting our old friend Denny Hatch. It's a win-win situation: a rising tide floats both Denny's and our social presence.
Currently, it would seem like the only downside of the update is that embedded tweets on external websites only display the quote as a hyperlink to the original tweet—although I wouldn't be surprised if the Twitter devs are already working on an update for it. You can see how the embedded version of the same tweet looks, right here:
— Target Marketing (@TargetMktg) April 17, 2015
Do you have any potential clever uses of this update? Let us know in the comments, below.
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