New Research — Omnichannel Marketing: The Key Customer Experience
When we compare that to the answers for what respondents said made an omnichannel experience good — the report has room to get into those answers more, but they emphasized consistent brand experience, channel integration and tracking customers across channels — it becomes clear that the things necessary to create a great omnichannel experience are exactly what these challenges are preventing.
Marketers are aware of those gaps, and closing them is a major goal for many brands in 2018. While a quarter of respondents say they are decreasing omnichannel budgets, nearly half are increasing them, including 5 percent who are doubling their budgets to enable omnichannel marketing strategies.
But as important as getting the budget for omnichannel is, marketers must apply those funds to the right
portions of the customer journey to create a great customer experience.
What Else Is There?
This is only a piece of the insights the complete report contains. With 11 total charts plus analysis, the report goes deeper into what makes a good omnichannel customer experience, how marketers are investing their increasing omnichannel budgets, the capabilities and features they're investing in, and more!
The entire report is available as a free download in our resource library. Just click here to register and download the pdf.