Nuts & Bolts - Tech Talk: Multichannel Platform, Social Media Optimization, Transactional Mail, Mobile and Live Chat
Harte-Hanks of San Antonio, Texas has teamed up with Napa, Calif.-based VeraCentra to bring marketers a solution that provides automation and message consistency for both global and local campaigns.
Using VeraCentra's VeraCentra Collaborate solution and Harte-Hanks' existing multichannel solutions, the new platform is branded as AMP (Automated Marketing Platform). AMP gives marketers a central warehouse of collateral, data and direct marketing tools, as well as centralized control over marketing messages. On the local level, franchises are able to customize and personalize their content and offers while consistently maintaining the brand's marketing message.
Social Media Optimization
San Francisco, Calif.-based Kenshoo, a search engine marketing technology firm, has expanded upon its current online SEM advertising optimization platform to produce KENSHOO, a tool that is integrated with Facebook's Ads API.
KENSHOO will allow marketers to better manage their advertisements on the popular social media site and better understand their value. Facebook API enables marketers to target the site's more than 400 million users, and the KENSHOO tool helps determine the right prospects for marketers to optimize their marketing spend around.
The integrated solution includes a desktop application, as well as proprietary conversion path tracking.
Sixty-nine percent of consumers are more likely to first open a piece of mail with color text and graphics compared to a plain envelope, according to independent market research commissioned by Pitney Bowes, headquartered in Stamford, Conn.
In response, Pitney Bowes announced its latest customer communications solution, Connect+ Customer Communications Series, a mailing system solution with Web- and application-based software and a color touch-screen display with access to mailing, printing and reporting applications. The touch-screen display also provides marketers easy access to their accounts online, the ability to download graphics, order supplies, track parcels, use Pitney Bowes' presort services and visit USPS websites.
Among the many features of the solution, marketers can print messages with text, photos or logos in color or black across the tops and backs of envelopes, using HP's high-res inkjet technology (developed as a strategic collaboration with HP).
In the fast-paced world of digital media, marketers need any competitive advantage they can get their hands on in order to remain front of mind with their customers and prospects.
Enter FlyCast of Lancaster, Pa., a mobile broadcast network and its cross-platform mobile application development and deployment tool, appMobi, whose public beta release was recently announced at ad:tech in San Francisco.
After ad or application deployment, marketers can take advantage of appMobi's other features such as analytics, pay-as-you-go advertising and streaming media content from FlyCast's content partners.
Houston-based WebsiteAlive has partnered with JetSpring of Radnor, Pa.—a live chat staffing firm—to bring its Alive Chat technology beyond websites and into any medium appropriate for live chat: banner ads, broadcast e-mail blasts, personal e-mail, press releases and more. Clicking on an embedded link or an Alive Chat button, visitors to the website or recipients of the e-mail can get instant access to company representatives.
Alive Chat is Web-based, hosted on WebsiteAlive's servers and does not require additional software to run.