Nuts & Bolts - Tech Talk: Multichannel Platform, Social Media Optimization, Transactional Mail, Mobile and Live Chat
In the fast-paced world of digital media, marketers need any competitive advantage they can get their hands on in order to remain front of mind with their customers and prospects.
Enter FlyCast of Lancaster, Pa., a mobile broadcast network and its cross-platform mobile application development and deployment tool, appMobi, whose public beta release was recently announced at ad:tech in San Francisco.
After ad or application deployment, marketers can take advantage of appMobi's other features such as analytics, pay-as-you-go advertising and streaming media content from FlyCast's content partners.
Houston-based WebsiteAlive has partnered with JetSpring of Radnor, Pa.—a live chat staffing firm—to bring its Alive Chat technology beyond websites and into any medium appropriate for live chat: banner ads, broadcast e-mail blasts, personal e-mail, press releases and more. Clicking on an embedded link or an Alive Chat button, visitors to the website or recipients of the e-mail can get instant access to company representatives.
Alive Chat is Web-based, hosted on WebsiteAlive's servers and does not require additional software to run.