4 Ways to Win Elections in the New Marketing Democracy
Failure to treat every customer interaction as a unique opportunity to learn, understand and predict the nature of future communications won’t profit you in the long run. Gathering information about explicit and inferred customer preferences — their wants, needs, motivations and attitudes; cross-channel behavior; and circle of social influence — helps you create strategies to market to them and others like them.
Winners in the New Marketing Democracy fuse insight with media to create high-performing campaigns that are more relevant at every interaction. Using the real-time tools of customer recognition, data insight, personalization and communication across multiple media channels helps you better understand your voters and how they research, shop, purchase and expand their use of services. This helps you to identify your best prospects and high-value customers, and focus resources more effectively.