New Arrival: A new feature for Omniture SiteCatalyst
Company: Omniture, a business optimization software provider
Product/Service: A new feature for Omniture SiteCatalyst, the firm's Web analytics tool, which integrates data from Twitter
What It Does: Allows marketers to import Twitter data into SiteCatalyst to monitor and measure brand activity on the microblogging site. Marketers can answer questions about their businesses, such as, "Who's talking about my brand, and who are we reaching?" as well as better identify brand advocates and detractors.