‘The New Yorker’ vs. the Obamas
Update on a Prior Story—Barbie KOs Bratz!
The June 3, 2008, issue of this e-zine described the ugly lawsuit by Mattel, creator of the Barbie doll series, against MGA Entertainment, whose pouty-lipped Bratz dolls were clobbering Barbie sales. The situation was vastly complicated by Carter Bryant, who dreamed up the Bratz line and sold it to MGA while employed by Mattel as a Barbie designer. In the column, I predicted that Mattel would lose. I was dead wrong. From Nicholas Casey’s story the July 18 Wall Street Journal:
Mattel Inc. and its iconic Barbie doll won a fierce legal battle Thursday when a federal jury in Riverside, Calif., found that rival MGA Entertainment Inc.’s popular Bratz dolls, which have undercut Barbie sales in recent years, were conceived while their designer was employed by Mattel. ... The jury found both MGA and its chief executive, Isaac Larian, liable for “intentional interference” with Mr. Bryant’s contract with Mattel; both “aided and abetted” Mr. Bryant’s “breach of the duty of loyalty” to Mattel, the jury said.