Which Automation System Should I Get to Know Better?
As we look at the various resources available for cloud systems, there are three “Ps” for each brand that need to be considered: position, perception and purpose. Brands are represented as you hear about each and check out their websites. Brand positions, perceptions and purpose create feelings you will experience as you interact with them. As an example, let’s look at some taglines for a few cloud platforms.
One brand platform appeals to guilt with a tagline: “Why doesn’t your company use us?” A second one aims for feelings around ego, leveraging claims of being the best: “No. 1 choice.” And yet a third goes after self-worth: “Remove limits to your business.” There are as many different cloud resources available and each one combines its own mix of brand position, perception and purpose. What to look for here is how does interacting with the brand feel? You will be spending a lot of time together, so expect this feeling to continue.
Where Should We Meet and Is It Safe to Be Dating?
While all cloud resources have to be extremely secure to stay in business, there are a couple of things to consider:
• How well do their gateways and firewalls integrate with your own hardware and protocols? These security protocols have to function seamlessly with your database from the start. If anyone in your team will access the platform from a Mac, make sure that interface works well. For businesses with extremely sensitive data or very conservative privacy platforms, the security due diligence may have to be more thorough
• How well does inviting others to share files work? There is a risk that both you and your colleague will burn up precious time just getting connected. Make sure inviting someone to share a file involves only a click or two, and the same ease exists after receiving the invitation.