New Arrival: MySpace Launches Advertising Platform
Company: MySpace, a unit of Fox Interactive Media and a popular social network.
Product/Service: Community Builder, an advertising platform for MySpace advertisers.
What it does: The platform, which is being launched in beta test, is designed to give MySpace advertisers the ability to build, maintain and customize brand profiles. In addition, it provides analytics to help MySpace advertisers gauge campaign performance and make real-time adjustments to maximize effectiveness.