What gets a direct mail envelope opened? In many cases, it’s the urge to find out what’s inside.
Mailer Name: Myron Corp.
Date Mailed: April 2016
First, as in many of its efforts, here Myron uses lumpy mail to create intrigue in the minds of prospects. Mail like this gets opened first because people want to see what’s inside. The 6-1/2”x9-1/2” envelope already stands out due to its heavier stock. But it also encloses a sample of the Royale Excel Lighted Pen that adds some heft to the package.
Its inclusion is no mere gimmick. Using a live sample with your prospect’s name is a great way to get them to buy in.
Next, the single-page letter calls it a “must-have for your brand toolkit.” It guarantees a “lasting impression,” thanks to laser-engraving and other quality features. The order form at the bottom of the page allows the customer to provide two lines of custom information. It also spells out how to add a logo, free with this offer, to the order.
Finally, a 4-color insert provides additional details about the single product. It lays out the different combinations available. It also shows images of three pens with corporate logos. Four bullet points remind the customer of other benefits they get from ordering.
Provide a sample that directly supports the product or service you’re selling, or the cause you’re supporting.