E-commerce Link: What Game-changer?
Social media’s “game-changing” ability is so overstated and sensationalized that what you’re doing with it, right now, is likely working against your best interests. How can this be? There is no money in your knowing the truth: The social media revolution was a lie. Need proof? Look around. Where’s the revolution in your business? People actually acquiring customers and selling using Facebook, blogs, YouTube and LinkedIn know the truth; they know something most of us don’t.
The experts are wrong. The difference between fooling around with social media and selling with it relies on the use of proven, time-tested direct response practices—not new tools and techniques. If your goal is to make social media marketing sell, you’ll need to start developing three habits. These are the fundamental ideas responsible for selling products and generating leads using social platforms.
The Revolution Will Be Scrutinized
“Every time there is a sizable shift in the way businesses communicate with consumers, there is always a cadre of ‘experts’ … people that advise that a new business paradigm has arrived,” says Allan Dick, COO of Mountaintop, Pa.-based Vintage Tub and Bath. “One in which traditional theories of running a business get thrown out the door. What these experts miss is that the theories [that drive ‘what works’] remain the same. It’s the ways you execute those theories that change.”
Throughout history, the breathless hype and spin surrounding the arrival of new technologies has been problematic. Unbridled exuberance about something new always produces a rush to adopt it. This behavior is mostly driven by fear (of being left behind, missing out on opportunity). At the same time, we experience inflated expectations about this new techno-thingy. This is always followed by regret and disillusionment,“Hooey … it’s not such a game-changer after all!” This process is pervasive and can stifle your business’s evolutionary process.