Motorcycle Superstore’s Email Keeps Its Riders Well-Covered
The change in seasons marks a good time to think about new clothing, as shown in this email.
Mailer Name: Motorcycle Superstore
Date Emailed: September 26, 2016
This internet-based retailer sells riding gear, apparel, parts, and accessories for riders of all kinds of motorcycles. With the drop in temperatures that accompanies the arrival of fall, this email showcases clothing to make the transition easier.
By tapping on the “shop now” button in the top block, customers can opt to browse everything available. Swiping down, though, reveals four highlighted individual product types. Each displays two examples of each, with no pricing.
Some customers may require more information before buying. Further down, a large block presents a “rider resource center.” It teases three fall-oriented articles on the company’s website and provides links.
Clothes aren’t the only essentials worth considering, however. The email also promotes the retailer’s semi-annual tire sale. It promises savings of up to 57%. In addition, it includes a coupon-like section with a dashed line border. The coupon shows the logos of several tire brands, and offers an additional 5% off using a discount code.
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