Most Retailers Use E-Commerce Videos
The e-commerce industry is absorbing the concept of online video as an important value-add for any online shopping site. In fact, more than 65 percent of top 50 retailers have more than one video on their websites, according to a recently published report by SundaySky, an e-commerce video solutions provider.
However, those that do have video often don't maximize the potential impact those videos can have on search engine results, according to the State of Video in E-commerce report.
In fact, 12 percent of the top 50 retailers manage to get more than 100 videos indexed by Google, according to the report. When the top 200 retailers are considered, only 4 percent break the 100 videos threshold, and fewer than 10 percent get more than 100 videos indexed.
As for the syndication of videos on YouTube, the report found that 24 percent of top retailers have a limited presence on YouTube, meaning they're without a channel or their channel is inactive. Thirty-four percent of top retailers, however, have a large number of videos (more than 100) on their channels.
Companies that leverage the marketing potential of YouTube can receive significant exposure, as the report noted that 30 percent of top retailers garner more than 1 million views for their channels’ videos.