Most Influential People
Marketers are right to care about Google — the search engine is not only the top website in the U.S., according to site rankings from Alexa, it’s the top site worldwide.
Search marketing is where the story begins, but not where it ends. Content marketers are hyper-aware of YouTube’s and Facebook’s dominance, despite the latter’s recent problems with video view metrics. (Wikipedia is still a contender, too, at No. 5 worldwide and No. 6 in America. It doesn’t hurt that Google pulls information straight from these pages for its rich snippets.)
In the U.S., marketers are paying close attention to Amazon, whether they have a presence there or not.
Inc. 5000 List — Loot Crate
November’s theme is “magical.” Every subscriber getting a mystery box of goodies from the L.A.-based company saw collectibles with a tie to magic. That’s almost like the 66,789 percent growth Loot Crate saw during the three years leading up to the company’s No. 1 spot on the Inc. 5000 list.
Based on this ranking, the company founded in 2012 is the fastest-growing in America — on a list in which the average company’s three-year growth was what Loot Crate terms a “mind-boggling” 490 percent, according to its Aug. 17 press statement about its award.
Co-founder Chris Davis says the secret to keeping the excitement going about the brand is involving customers on social media. “Half a million fans watch Loot Crate’s Facebook Live videos every month,”