More Than 'Ink on Paper'
In all fairness, McIntyre adds, "Printers like Arandell, Quad and R.R. Donnelley that have excellent mailing programs often can save substantial postage by handling all the postal portion of the data processing in house. We do use those postal services. But thus far, I've preferred to keep the normal merge/purge work outside."
Some printers take supply chain management all the way to back-end fulfillment. R.R. Donnelley, for example, acquired fulfillment house CTC last year. "We've gotten involved in some package delivery for catalogers that don't have as time-sensitive a delivery requirement," says Zuccarini.
Ask your printer rep what recommendations he or she has for making your mailings more effective. The printer may have an idea that can save you money in the long run on printing, paper or postage.