More Takeaway Points to Consider
*Are the decisions in your company made by the accountants, actuaries, adjusters and lawyers, or by savvy marketing people?
* "Always try to convert a disadvantage into an advantage."
--Elsworth Howell, former president
Grolier Enterprises and Howell Book House
* "Always try to turn a marketing disaster into a marketing opportunity."
Direct marketing advertising legend
* "Times of adversity and screw-ups may be the only times when you can really show your customers how much you love them."
Direct marketing consultant and freelance writer
* In short, this could have been a PR bonanza!