More BANG for your Buckslip!
We all know that "lumpy" envelopes get attention. An envelope that has something unknown inside raises our curiosity and gets us to open it. The same thing happens when an envelope simply "feels" different.
We also know direct mail packages are made up of various components that, together, tell a story and drive the recipient into taking action. A typical mailing might include: the outer envelope, a letter, brochure, order card, a BRE, and oftentimes, a buckslip — that small insert that may highlight a particular offer or deliver a final message supporting the entire mailing.
So, imagine our surprise when the Who's Mailing What! team discovered the buckslip to be the star of several high-profile mailings ... not the lowly support player.
Capital One, AT&T, and Barclays Bank (to name a few) are printing the buckslip on a heavy 4-color card stock (170#) instead of the usual 40# paper. You simply can't ignore these inserts — and all of them carry home the "big message."
Capital One's buckslip for the Quicksilver card touts "Here's a card worth talking about" with a great testimonial on the reverse. AT&T is announcing their Customer Appreciation Days with up to $500 in Reward Cards. The hefty buckslip is perfect to keep handy as a reminder to go online or visit your local store. Barclays Bank features its buckslip through a window on the back of the envelope that highlights all the advantages of their US Airways Premier World MasterCard.
Something worth testing!