Monkeying Around With Distribution

I would go through the masthead and delete 169 people, and I would then double the salary of everyone who was left—around a hundred people—and watch what the hell happened.
In December 2005, 105 positions at Time were eliminated. From AdAge.com came the announcement on Jan. 30, 2006:
NEW YORK (AdAge.com) — In the latest, much-dreaded round of cutbacks at Time Inc., the company fired 66 business and editorial employees today and offered voluntary buyout packages to others. Including the 34 or so staffers that Time Inc. anticipates will accept buyouts, today's move could mean the elimination of as many as 100 jobs.
- People:
- Alden Hatch
- Arthur Vandenberg
- Cecil B. DeMille
- Charles Ruggles
- David Oreck
- Dwight D. Eisenhower
- Ella Fitzgerald
- Erin Brockovich
- Harold Stassen
- James Glicker
- John Moaney
- Kate Kelly
- Leonard Dry
- Paul Allen
- Peggy
- Robert Taft
- Sarah McBride
- Smith
- Steven Soderbergh
- The News
- Thomas E. Dewey
- Truman
- Victor Moore
- Walter Bedell

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.