Market Focus - Foodies: Money Rumblings
Products and services have a better chance of selling to the foodie group if they also have a professional panache. "The information needs to be relayed in a way that shows that chefs and people in the industry are using it ... that someone higher than them [in the food industry] is using it," says Nellis. "If you go in kitchens today, you see restaurant-style stoves. Everything has a professional edge to it. Half the chefs in the country don't have kitchens as nice as their customers'."
If you have a special product that foodies might go for, the best advice is to be real in your marketing: Show off your uniqueness; tell the target market what you're made of, and you're sure to have an in with this hungry market.
Linda Formichelli is a freelance writer based in New Hampshire. She wrote about marketing to public librarians in Target Marketing's March issue.