For the band, which has 131,827 Facebook page likes and 130,269 Twitter followers as of presstime, social media networks are extremely important ways to have one-to-one relationships with its fans. Lee says each musician even has his own Twitter account. His, @IAMtheCOMMODORE, has 38,335 followers.
"Will [mobile social networks like Flowd] be as big as Twitter or as big as Facebook?" Lee asks. "It's different. It's a different animal. I feel like it kind of combines the Facebook and Twitter worlds. But it's more used to, again, to incentivize for the fans. ... They'll see it as an instantaneous benefit if they go on Flowd. They check in and then they get something, and I think there's a lot more to that concept that we can play with in the future."
For Honor Society, Flowd provides instant benefits, too. While the band promoted the social networking tool to its fans through email, Facebook and Twitter, Flowd's first test came on the first date of the Rock the Red Kettle Tour. Right away, Honor Society could see the tool working to enhance the fan experience.
From the stage, they could see fans holding up their phones and showing them the "meet-and-greet" coupons, yelling, "We won! We won!" Lee says for the band, that feeling was mutual.