Mobile: Upwardly Mobile
Essentially, the convenience of SMS moves the consumer closer to the point of purchase by lowering the hurdle to gain additional information.
It takes creativity and imagination to get the details right in a multi-platform environment. Take out your mobile phone and look around. How are other companies—maybe even your competitors—marketing to it? How can you make the experience for your prospects and customers even better? It's time to pull your customers into the future, before the early adopters of mobile multichannel integration push you out of consideration.
Spyro Kourtis is president/CEO of Hacker Group, a Seattle-based direct and digital marketing agency. Contact him at email@example.com, or visit Hacker Group website or Hacker Group mobile site.