Put it to good use. Analyze detailed insights from customers to reveal employee-training issues that are leading to unsatisfactory reviews—address them to avoid future negative experiences. Use comments or ratings of specific features of new items to help you decide whether to keep offering it.
No. 3. Be in-the-know now, with real-time feedback. Customer feedback is more valuable the sooner you can access it. Stop passing out or emailing surveys you'll likely never get back. Stop scanning in responses or paying for, and waiting for, data entry. Results from mobile surveys are available the instant the person taking the survey hits "submit." Find out what attendees or customers think, and prepare to act on their feedback. Addressing issues or concerns in a timely manner reduces customer service calls, increases overall satisfaction and differentiates you from businesses still doing traditional follow-up surveys.
Put it to good use. Ask event attendees about specific aspects of the venue, and immediately address rooms that are too cold or adjoining rooms with distracting noise levels. Quiz an employee training class before it dismisses to make sure everyone understands important course material. If not, conduct a review before anyone leaves and revise the trainer's materials for the next time.
No. 4. Collect data in high definition. Mobile surveys can collect information in situations and furnish it in forms simply unimaginable a few years ago. Today's devices have hi-def photo and video capabilities. They can connect to the Internet to instantly upload a survey respondent's answers ... with multimedia supporting evidence. All this is possible right now. Imagine how you can harness it today, too.
Put it to good use. Don't just ask how satisfied your customers are with their new purchases, ask them in your mobile survey to send you a photo of the purchases when they gets them home. Ask them to use their smartphones or tablets to shoot videos of family members' first reactions to your product. A picture's worth 1,000 words. And today, it's also invaluable as instant multimedia content for your website and social media properties like Facebook, Pinterest and more.