This "Top 100" list may tell marketers more than they ever wanted to know about American buying habits. About 500,000 app users opted in to allow a Seattle-based company, Placed, to run the app in the background on their smartphones and track every move they make. On Thursday, Placed announced the Top 100 locations its users visited in October and they're, well … maybe don't listen the next time someone mentions that resolution to visit the gym more often.
"According to the ranking, Walmart is the most visited business in America, followed by McDonald's," writes Greg Sterling on Thursday for Marketing Land. "In fact, fast food or QSR locations comprise six of the top 10 most-visited places in the U.S. Rounding out the top 10 are Walgreens, Target and CVS. Number 50 is Barnes and Noble, while the YMCA ranks at 95."
What marketers may also find interesting is the ability to click on each destination and discover the other interests held by its visitors.
"For example Walgreens shoppers, according to Placed, are also likely to have the Groupon and Kroger apps installed and bank with US Bank," says Sterling. "These affinities are also based on observed behaviors and shopping patterns from its opt-in panel."
Visitors to No. 4, Starbucks, are likely to also visit Jamba Juice, Safeway, ARCO, ampm and Trader Joe's, according to Placed. For No. 7, CVS, it's Stop and Shop, Publix, Hess, Food Lion and Dunkin' Donuts. The U.S. Postal Service is No. 19 and its customers in this study favor Family Dollar, U-Haul, H & R Block, Dollar General and Rite Aid.
The ranking also includes "apps more likely to be installed" by visitors of each business.
How will marketers use this information?
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