Mobile Marketing Dos and Don'ts
Well-developed ads spark human emotion and interest. This will make a brand feel more personable and campaign performance will thrive as a result.
Ultimately, mobile marketing success is dependent on the skill of the marketers themselves. Those who understand that mobile is a completely different animal from traditional display and varies within the category (e.g., tablets vs. smartphones, iOS vs. Android, mobile web vs. in-app, etc.) will have an enormous advantage over competitors.
Tom Bash is the manager of product strategy and operations at Exponential, a global provider of advertising intelligence and digital media solutions to brand advertisers.