New Arrival: Mobile Display Advertising Now Available on MSN Mobile
Microsoft Corp. said earlier this week that display advertising is now available on MSN Mobile for the first time.
MSN Mobile is an online portal that includes mobile information and communications services for mobile devices from Microsoft offered as part of its MSN and Windows Live range of services.
Beginning Dec. 10, MSN Mobile customers in the U.S. began seeing banner and text ad placements that conform to the U.S. mobile advertising guidelines provided by the Mobile Marketing Association to deliver a more consistent and engaging experience for consumers. This announcement builds on Microsoft's initial mobile display advertising offerings that currently are available in Belgium, France, Japan, Spain and the U.K.
Paramount Pictures and Jaguar Cars North America are among the first companies to launch an MSN Mobile campaign in the U.S.
Microsoft said it now can provide the ad placements - which optimize the customer experience and provide advertisers with a new way to reach out to the ever-growing number of mobile consumers - through technology created by its Advertiser and Publisher Solutions Group and by the acquisition of ScreenTonic SA, a mobile advertising firm in Europe.