Confused about conversion points? Nonresponsive to responsive Web design? Blindly trying to decide on a blind network for your mobile advertising needs? Well have we got just the thing for you.
A huge new infographic from WhoIsHostingThis tackles the massive world of mobile marketing possibilities head-on, and offers real-world success stories and tips on how to maximize both the efficiency and effectiveness of your marketing spend.
Prioritizing conversion points for your audience is a must when working with mobile. Interactions such as getting contact information, sending an email or social media message, or being able to quickly connect with a phone call make it easy for people who are on-the-go and may only be viewing your content for a minute or two.
Nothing will drive business away faster than sloppy web design, and mobile web interaction is no exception to that tried-and-true principle. Decide early on if your mobile web experience will be responsive—a portable version of your full-size site—or native and simplified. There are advantages to both!
Although mobile advertising is mostly a cost-effective and beneficial way to reach new leads, there are a few mobile strategies that are to be avoided. Banner ads like Apple's iAds for iOS devices are widely regarded as annoying and ineffective, while newer approaches like Facebook and Twitter's recent ad integration have been met with user frustration and abandonment of the platforms.
Depending on how far-reaching your campaign is, there are several differently sized types of mobile ad networks through which your content can be disseminated. Blind Networks will get the largest number of impressions, and you'll pay Cost Per Click (CPC) as opposed to a flat rate. With a Premium Blind Network, you will have access to a higher proportion of premium publishers, and are paid for by cost per thousand impressions (CPM). Finally, a Premium Network will suit big-brand advertisers who want the best locations on the most popular mobile destinations, and also use the CPM model.
The World Wide Web is ever expanding, and mobile fronts are the newest and most exciting opportunities available to marketers. It's dangerous to go it alone, make sure to take this handy infographic with you.