This Marketing Life: Millennials on Marketing
You were part of an all-female, ECHO-winning team. What are your thoughts on that?
“IT IS SO IMPORTANT TO HAVE FEMALE REPRESENTATIVES. I can’t say that enough. ... No matter what the product is, it’s foolish to think you can create an advertisement without the input of a female. I don’t care if its men’s razors. If you are planning to put up a billboard, women are going to see it. Advertising needs to remember that the work we are putting out is going into the public space. We have to consider the entire public. Advertising is intrusive enough; we don’t have to make it offensive.”
You seem like a leader to me. How did that happen? How will it influence your marketing career?
“I like to think I’m a ‘natural’ leader. I think it’s because I have such a huge personality! I’m very talkative, I love people and I’ve always had a knack for organization. Whether it be drawing out project timelines or figuring out who is best at what (and who likes to do what most) — I’m always eager to figure things out. I hope this will influence my career by allowing me to move up the ladder quickly.”