MetLife Mature Market Institute's John N. Migliaccio on What Direct Marketers Should Know about Middle Boomers
TM: What should direct marketers do to retain these consumers?
JM: Middle boomers offer a wide target since they have personal needs, and also respond to child and grandchild needs and parental needs. And most are two-earner households. Offering resources in all these areas that will save them time while they juggle all these demands is a great way to make sure they keep coming back.
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- People:
- John N. Migliaccio
- Places:
- Westport, Conn.
Heather Fletcher is senior content editor with Target Marketing.
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