MetLife Mature Market Institute's John N. Migliaccio on What Direct Marketers Should Know about Middle Boomers
TM: What should direct marketers do to retain these consumers?
JM: Middle boomers offer a wide target since they have personal needs, and also respond to child and grandchild needs and parental needs. And most are two-earner households. Offering resources in all these areas that will save them time while they juggle all these demands is a great way to make sure they keep coming back.