Merkle's Integrated Social Marketing
Company: Merkle, the nation’s largest and fastest growing customer relationship marketing agency
Product/Service: Integrated Social Marketing, a new approach for marketers to optimize how they use social media to attract and engage customers, leverage key influencers, and refine brand positioning
What It Does: Combines social segmentation and social listening to provide marketers with new insights that make it possible to identify key influencers and drive more authentic content to more effectively engage consumers. These social insights are then integrated with direct, email, mobile and website programs to add new intelligence to marketers’ existing programs.