New Arrival: Mercado and Omniture Unveil Genesis Integration for Seamless Metrics-Driven Merchandising
Mercado Software and Omniture Inc. have launched a tool designed to enable online retailers to maximize conversion rates by tightly integrating insight gained through Omniture Genesis with their own site's search, navigation and merchandising capabilities.
Metrics-savvy e-commerce executives rely heavily on analytics data such as those provided by Omniture Genesis. Shortening the cycle between analysis and action is a goal commonly identified by retailers - both large and small. By adopting a metrics-driven merchandising strategy, Mercado customers now can take much of the guesswork out of merchandising and are seeing significant bottom-line improvements.