Melissa Data’s New Database Targets Homeowners
Online database makes it easier to find prospects based on both homeowner and property information
RANCHO SANTA MARGARITA, Calif. (May 15, 2007) — Melissa Data (www.melissadata.com), a provider of business and consumer mailing lists, databases and sales leads, today announced the availability of a Homeowner database, one of the first online databases offering comprehensive information on both absentee and on-site homeowners, and their properties.
“Absentee and on-site homeowners represent a segment of the population with substantial buying power,” said John Hull, Melissa Data vice president of list sales. “Using the Homeowner database, businesses may customize, order, and download targeted lists to reach the right households with their offer -- in areas as local as a single ZIP Code to properties spread out across the nation.”
The Homeowner database covers more than 2600 counties and 98% of mortgage transactions nationwide. Currently there are over 100 million records available, with more than two million records added monthly. “The data is obtained from County Recorder and Tax Assessor records and proprietary sources,” explains Hull. “Because it’s real data – not modeled data like some other list providers offer – clients can refine their search with a high degree of accuracy to include only records that contain air conditioning, swimming pools, absentee owners, and many other selects.”
The Homeowner database is the perfect tool for everyone from mortgage lenders, title companies and appraisers, to developers, insurance brokers, and even pool contractors. It’s available at Melissa Data’s website, where businesses can now chat online and get real-time recommendations and price quotes from Melissa Data’s team of Data Specialists.
For more information on the Homeowner database, go to www.melissadata.com/listusproperties.htm.
About Melissa Data
Melissa Data, based in Rancho Santa Margarita, Calif. provides data quality solutions with emphasis on address and phone verification, postal encoding, and data enhancements. The company is a leading provider of easy-to-use and cost-effective solutions for achieving the highest level of data quality for lifetime value. A powerful line of software, databases, components and services afford our customers the flexibility to achieve quality U.S., Canadian and international contact information using almost any language, platform, and media for point-of-entry or batch applications. Free trial software is available by visiting www.MelissaData.com or by calling 1-800-MELISSA (800-635-4772).