Melissa Data Launches Personator to Reduce Fraud and Data Entry Errors in E-Commerce Applications
Company: Melissa Data, a provider of contact data quality and direct marketing solutions
Product/Service: Personator, an integrated data quality web service
What it Does: Provides identity verification and fraud prevention for e-commerce applications. Personator determines whether associations between different elements (e.g., name and address) are correct, increasing accuracy by ensuring a valid and correct link between the data and identity of individual customer contacts.