Meet the Planners
He also recommends offering valuable information instead of contests or giveaways to draw in this market. ViewCentral's solution has been to send its customers a call-to-action in the form of a booklet: "The Five Costliest Mistakes in Event Marketing and How to Avoid Them." He concludes, "Make sure you're delivering some kind of business intelligence that's going to help your recipient perform his or her job more effectively."
AAA Events Planners & Services: 322,453 events planners and services. Price: $60/M; $120 unlimited usage. Call: Hugo Dunhill Mailing Lists Inc./AAA Lists, (888) 222-4618.
Accepted Meeting Planners Masterfile: 15,800 executives responsible for planning and scheduling seminars, exhibits, trade shows and conventions. Price: $55/M. Call: Market Street Lists, Inc./Addresses Across America, (603) 772-6666.
Convention and Meeting Planners: 36,296 executives responsible for making arrangements for offsite meetings and conferences. Price: $85/M. Call: W.S. Ponton Inc., (800) 628-7806.
Successful Meetings Subscribers: 72,050 subscribers to a publication for top executives involved in planning meetings worldwide. Price: $120/M. Call: Edith Roman Associates, (800) 223-2194.
Event Planners & Convention Database: A database of 323,987 event and convention planners. Price: $75/M. Call: Willow Lane Direct Results, (800) 233-6451.
Events Planners: 87,567 individuals who plan all types of events. Price: $60/M. Call: Fred Woolf List Co., (914) 694-4466.
Corporate Meetings & Incentives: 32,288 recipients of a publication for corporations, travel agencies, seminar/meeting planning companies, tour arranger/travel service contractors and incentive program packagers. Price: $140/M; SCF, ZIP, state, run charges, $150/M; SIC, $155/M; key coding, $143/M. Call: Walter Karl, (845) 620-0700.