What could that mean? I would love to hear what you think in the comments. Here are some possible explanations:
- Perhaps it's an example of the recovery not reaching regular consumers, so consumer marketers are still under recession-level demand pressure?
- Or is it that consumer marketers first need to update their tools and technology to be able to put more marketing budget to work, and that's creating the acquisition opportunity for business marketers?
What's your take on these numbers?