A List Professional Speaks: Alan Zamchick
TM: If you could wave a magic wand, what changes would you make in the list business?
AZ: List pirates would disappear. Mailers that prey on senior citizens would recognize that one day they too, with luck, will be one. Is it too late to ask for Electronic Data Interchange?
TM: How have co-op databases changed the list business?
AZ: They offer mailers tangible, alternative, responsive options. They also have compromised, to a degree, the ability to maximize list revenues through competitive pricing and negotiations.
TM: How has e-commerce changed the list business?
AZ: I believe e-commerce will soon come to the realization that direct mail is its best option to drive consumers to purchase online.
TM: What would you like to say to colleagues, clients and competitors about the state of the list business today—or anything else?
AZ: We have lived through the best of times and the worst of times and have nothing but a bright future to look forward to. Every day you wake up is a good day. Think of others less fortunate and count your blessings.
TM: What are your interests other than the list business?
AZ: I love being at sea onboard ocean liners—another entity that has dwindled in numbers. Don’t anyone tell me a cruise ship is an ocean liner! I have two gorgeous daughters finding their way through a challenging world. I’ve learned that I love to cook and the kitchen has become a playground. Finding time to read a good book has become a challenge. Go Jets & Mets!
Marissa Fabris, a former editor at Inside Direct Mail, is a freelance writer based in West Chester, Pa.